Vail Mountain’s 60th Anniversary
We are like nothing on Earth. When you’re here, you feel like you’re a part of something special. And when we celebrate, we do it in the same way. Our celebrations stir excitement and feelings of, “I wouldn’t miss this for the world…”. After all, that’s what we do here every day. With every guest. One season at a time.
Project Info
For the 60th anniversary, our team was tasked with creating the Visual Identity System for the brand—developing an exclusive anniversary art direction, videos for social channels, on resort signage, out of home, digital, merchandise, and on resort galleries.
Credits
Agency: Vail Resorts
Client: Vail Ski Resort
Role: Senior Designer & Art Director
Year: 2023
Creative Director: Dillon Snyder
Visual Designer: Ari Brattin
Senior Copywriter: Tim Helmers
The Timeline
Playing off of the shape of the Vail logo, we created a 60s inspired graphic element called “The Timeline” that brings vibrancy and grounding to our visuals. We used this device as a divider, a container, and a literal timeline for the creative.
On Resort
Designed a range of on mountain materials including opening day banners, galleries in collaboration with Gray Malin, employee name badges, and signage.
Vail x Gray Malin x Icelantic Custom Skis
Awards & Recognitions
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"The Governor’s Awards for Creative Marketing Campaign recognizes an event or project undertaken by a community or region to promote tourism in Colorado. This award went to Vail Resorts for the Vail Mountain 60th Anniversary Campaign."
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