Park City Mountain Resort
Park City Mountain, it isn't here for just anybody. It's here for everybody. For the people who want to come and challenge themselves, who want to experience it for the first time, who want to come back year after year and see something new every single visit. So even if you never thought that you could experience this, Park City Mountain is here, waiting for you. This is Your Mountain.
Project Info
Developed an evergreen design system, 2023 winter season campaign, and first ever on-mountain docuseries.
Credits
Agency: Vail Resorts
Client: Park City Mountain
Role: Senior Designer & Art Director
Year: 2023
Creative Director: Dillon Snyder
Visual Designer: Ari Brattin
Copywriter: Haley Haltom
Park City Storytelling Series
Developed the first ever docuseries based at one of our resort properties. We identified individuals across three pillars - employee, guest, community - and captured their stories with the help of director Anna Wilder Burns.
Tell Us Your “Y” Artist Series
From the beginning of its installation, the Y was being stolen by guests from the This Is Your Mountain sign atop Park City Mountain and it was being shared all over social. To take back the narrative and put a positive spin on a negative story, we sent the Y to local artists to tell their own story and bring to life “Y” we say This is Your Mountain.
Lamont Joseph White
Lamont Joseph White’s snow sports art is about the power of representation to affect change in mountain and outdoor spaces. Crucial to him is that the “gatekeepers” shouldn’t view inclusion and representation as a trend or a diversity box that needs checking. But, instead, an intentional continuum of improving the participation on our shared and beloved lands with our underrepresented cultures.
Ad Allegreti
Ad Allegreti is a freelance graphic artist living in Park City, Utah. Born and raised in Los Angeles, she was eventually pulled to the mountains of Utah. The mountains are her sanctuary, playground, and inspiration. She pulls inspiration from many places, but is fascinated by the way we interact with our natural surroundings, and how important it is for many of us. She is also a passionate advocate for awareness, conversation, and action concerning mental health and the mental struggles many of us face on a daily basis. Her goal is to connect with others through her art, and continue to find and express her artistic voice.