Vail Mountain
You know where you are when you’re here. Iconic peaks. Celebrated après. Legendary Back Bowls. Undeniable experiences that feel like they can only happen right in this very place. This is not just a mountain. It’s Like Nothing On Earth.
Project Info
Following the resort’s 60th anniversary, our team was tasked with creating a new, modern Visual Identity System for the brand and campaign focused on the mountain’s best feature - The Back Bowls.
Credits
Agency: Vail Resorts
Client: Vail Ski Resort
Role: Senior Designer & Art Director
Year: 2023
Senior Designer & Art Director: Ari Brattin
Senior Copywriter: Tim Helmers
Photographer: Bianca Germain
