Discover Puerto Rico

In the spring of 2020, everyone had a dream of someplace they’d rather be. So, we developed a message that gave people the opportunity to daydream and escape – even for a moment – this “new normal” of pandemic life.

 

Project Info

Developed a creative platform that emphasized all the good that was just over the horizon – that there would be a time when all of this unpleasantness would pass. When it was time to get back to living, and laughter, and sun, and frozen drinks, and turquoise water. And when that time came, Discover Puerto Rico would be ready to remind people of what they’ve been missing and exactly where to find it.

Credits

Agency: R&R Partners
Client: Discover Puerto Rico
Role:Designer & Art Director
Year: 2020
  
Creative Director: Scott Murray
Senior Designer: Kristen Hart
Copywriter: Mat Topolewski

 
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Here for the Results

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Here for the Results *

The post-COVID campaign drove $6M in hotel and flight revenue through targeted digital media efforts, with $3.6M directly attributed to campaign bookings and a record-breaking $2.5M in February alone.

We generated 36.8M+ social impressions, 6.8M+ video views, and 25M+ total impressions.

Press coverage in Adweek, The Washington Post, and PR Week.

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