Discover Puerto Rico
In the spring of 2020, everyone had a dream of someplace they’d rather be. So, we developed a message that gave people the opportunity to daydream and escape – even for a moment – this “new normal” of pandemic life.
Project Info
Developed a creative platform that emphasized all the good that was just over the horizon – that there would be a time when all of this unpleasantness would pass. When it was time to get back to living, and laughter, and sun, and frozen drinks, and turquoise water. And when that time came, Discover Puerto Rico would be ready to remind people of what they’ve been missing and exactly where to find it.
Credits
Agency: R&R Partners
Client: Discover Puerto Rico
Role:Designer & Art Director
Year: 2020
Creative Director: Scott Murray
Senior Designer: Kristen Hart
Copywriter: Mat Topolewski
Results
Phase 1
Phase 1 Video views: over 3 million
(programmatic pre-roll, YouTube and social)
Phase 2 Q4 Results
25MM+ impressions, with unique person reach of 2.3MM and an average frequency of 5.9x.
The video completion rate was 97.3%, exceeding the 96% benchmark.
Total estimated revenue generated by the campaign, based on bookings tracked by ADARA, was $3.6 million.
Digital Media
Just under 6 million dollars in hotel/flight revenue directly tied to our media through Adara Impact, increasing month over month with February coming in at a record breaking 2.5 million
Over 8.3 million paid social video impressions, and 6.8 million social video views
36.8 million social traffic impressions at a low C/landing page view of $0.83
Press
